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Ted Livingston, CEO of messaging app Kik, spoke on stage at TechCrunch’s event in Shenzhen, China on Tuesday. Moderator Jon Russell asked him about why the company is doing an initial coin offering (ICO), a newly popularized method of fundraising.

In the entrepreneurial world, a business plan is a sacred text. You can't get funding without a solid business plan, and even if you manage to scrape by without one, chances are your organization will be so disorganized you won't have a chance at any significant level of success. Outlining your goals, your vision, your competition, your challenges, and the mechanics that will drive your progress, a business plan tries to predict the course of your first few years of a company's growth.

If there's one universal truth in business, it's that, someday, disaster will strike. You lose your biggest customer; a storm wipes out your data center. So how do entrepreneurs handle a crisis, while ensuring that their companies don't suffer? Members of the Entrepreneurs' Organization (EO) provide their tips for weathering the storm.

(The following post is by Bobby Campbell, who is the CEO and co-founder of AdKarma, which works with online publishers to optimize their ad network and display, pre-roll and mobile inventory; and Division-D, a dynamic advertising network focused on new ad formats to better engage viewers.)

(The following post is by Dr. Spencer Blackman, who is a San Francisco-based primary care physician at One Medical Group. He practices relationship-centered primary care, blending a traditional sensibility with up-to-date clinical knowledge and a strong focus on disease prevention.)

3 Ways to Make Your Marketing Stick

You know the two major types of marketing: direct and brand. In direct, you try to move people along the sales process. Brand marketing is typically more subtle and far harder.

Debunked: 5 Startup Myths

Even though there isn't a formula for success--otherwise there would be a lot more of it--you want every edge you can get. Knowing what works, and potentially more important, knowing the warning signs when things aren't working can make all the difference.

(The following post is by Paul B. Brown, who is the co-author of Just Start published by Harvard Business Review Press.)

Is your business dumb, fat, and happy? If so, by definition, you probably don’t know it, which makes you a sitting duck for hungry competitors. Here are 10 things that may be going wrong that you aren’t aware of — things that will cause your business to unravel.

Every entrepreneurial venture starts with a good idea, evolves to a bunch of amazing ideas, and with any luck, ends up as a successful business.